Buy and Sell Domains Online with Slacker Business

Posted by Jacques - July 6, 2009

domain-names What’s easier than making money on your couch with your laptop while watching your favorite tv show? Domaining is the business of buying and selling domain property, in other words, it’s about making money off of selling .com names. This business is very simple and I know from experience that it can be somewhat lucrative if you are careful with your choices. I’ve recently sold a domain for $300 that I purchased for $8. All I had to do was register the domain name but there are other ways to increase your profit margin.

1. Location, location, location.
Whether you’re buying a .com or a 4/3 on Park Place, real estate has always been driven by location, or in domaining terms, by the popularity of your name. Buying thousands of worthless names will not make you any money, so choosing the right names will yield the best return. How do you know what is a good name? Well, the easiest method is by googling components of the name. See the huge difference between the number of results for the key word “business” and the number of results for “paraguay”? The more results means that your domain has more potential for traffic which is essentially what the value in domains are.

2. Increase value.
If you have some experience in web design, making a basic website will help your domain greatly. It will increase traffic to the domain which is a key component of its price, and it will also show that there is some investment in the name, although like wallpaper, the new owner will probably tear it down.

3. Upsell.
Again, buying and selling the domain could be just one component of your business. If you could offer additional services such as hosting, web design, SEO optimization, etc, then you are way ahead of the curve and can increase your profit by offering these services as part of a “domain” purchase package.

4. Research.
Utilize websites that give you lists of expiring domain names to see what’s available, and check out recent domain auctions to get a feel for how much domain names are running, and which ones are in the most demand.

5. Pay Annually.
You should be paying anywhere from $7-$10 for a .com (I use Godaddy) and sometimes less for other types of domain names once a year. Do not do the multi-year discount as it will cut in half or more the number of domains you can carry at once.

6. Custom Parking.
Don’t use your registrar (companies that sell domains) for parking, and don’t pay for their monetization programs (click revenue) as they will not return anywhere near what they cost until you reach at least several hundred quality domain names. Use custom parking sites like Sedo.com for the greatest ROI.

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